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Finally, A store that Prioritizes You.

We provide accessibility to the best quality hair and beauty brands created for people of color, all at the most affordable prices.

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Black Owned Brands

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Featured Brand

Camille Rose

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Shampoo & Conditioners

Cleanse, nourish, and hydrate your hair with our expertly curated shampoos and conditioners. Designed for all textures and curl patterns, our formulas deliver moisture, strength, and lasting shine. Your crown deserves the best.

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Our Favorites

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Protective Styling

Keep your hair flawless while minimizing damage with our protective styling essentials. From braiding hair to wigs, wraps, and accessories, we’ve got everything you need to slay effortlessly—day in and day out.

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Skin Care Favorites

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Scalp Care

A healthy scalp is the foundation for healthy hair! Soothe dryness, reduce buildup, and promote growth with our selection of scalp-loving oils, treatments, and scrubs. Your journey to stronger, happier hair starts here.

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The Stoop Blog

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4th Ave Market is an online Superstore for professional quality hair, beauty, and personal care products. As the largest black-owned Hair & Beauty Supply Store targeting people of color, our aim is to create a simple shopping experience; offering easier access to a diverse inventory of the brands you love at the best prices.

Fast Delivery

Orders are processed within 2-5 business days

24/7 Customer Support

Contact our Customer Suppport anytime

Free Returns

Fast and Easy Returns Products